We, as a group, believe in POSITIVE VEGAN ADVOCACY.
All of the cruelty in the animal industry, all of the suffering, all of the killing, only happens because people demand the products–and indeed they will continue to happen for as long as people demand it.
Slaughterhouses, butchers and livestock farmers only exist because they fulfil the demand for animal flesh and all the things we steal from them. It’s simply profitable exploitation based on supply and demand.
VKind believe that vegan education is key. We believe that vegans must tackle this issue at source: the demand. We must get non-vegans to join the dots and realise that when they buy these products that they are supporting animal exploitation, killing and violence.